Avira Prime

Avira's top consumer security bundle with premium tools and apps. It runs on Android, iOS, macOS and Windows. The stated market is Consumer. Avira Prime is sold on subscription. It is Avira's entry in the home antimalware category.

Current Version

—Not known

Product Page

avira.com/en/prime

Market

Consumer

Licence

Paid

Price

USD 41.99 / annual

Record Created

2026-09-19

Last Updated

2026-10-13

Avira was founded in 1986 by Tjark Auerbach as H+BEDV Datentechnik, in Tettnang, a small town near Lake Constance in southern Germany, where it still has its main office. It is one of the oldest continuously developed antivirus engines in this index, and for most of its life it was known for giving a capable scanner away free. It has changed hands twice in quick succession. Auerbach sold to the Bahraini investment group Investcorp in 2020 — the first outside investment in the company's history — and Investcorp sold it to NortonLifeLock for 360 million dollars in a deal that closed in January 2021. NortonLifeLock became Gen Digital in 2022, so Avira now sits alongside Norton, Avast and AVG under one owner; all four appear separately in this index. Its products are Avira Free Security, Avira Antivirus Pro, Avira Internet Security and Avira Prime, the last bundling the VPN, password manager and system tools across devices. The Avira engine has also long been licensed to other companies, so some products here under other names share its detection. Vendor page →

Website

avira.com

Country

🇩🇪Germany

Headquarters

🇩🇪Tettnang, Germany

Year Established

1986

Customers

—Not known

Users

30M devices protected

Revenue

≈ $75.6M (2017)